Email marketing is the process of generating sales via email. It is one of the oldest
forms of online marketing and still is one of the most effective ways of doing it out there.
I still get emails all the time from people trying to sell me stuff from affiliate marketers
all the way up to big chain stores sending me online flyers. That goes to show you that
email marketing is a very popular and effective way of marketing. A lot of people get the
idea that it’s spam mail or junk email marketing, but it’s not. Email marketing is
definitely not pyramid marketing either. Today I’m going to be talking about what it
really is and some tips you could use when you’re email marketing.
Good and effective email marketing speaks to the specific or general interests of the
receiver. This means that the person getting the emails from you is interested in
something you have to offer. For example, if they signed up with emails about horses,
you’re sending them emails about horses and horse products. You’re not sending them
emails about roller skates. The more specific the interest of the people you’re targeting
the better it is for email marketing.
Another aspect of good email marketing is that the receiver has “opted-in” to accept
emails from you. This means that the people receiving your emails have given you their
email address and their permission for you to send them emails. Effective email
marketing is not about a collection of random email addresses that you found or bought
off the web. Email marketing is about getting people that like what you’re saying to give
you their email addresses to hear more.
Email marketing can be much more personal than any other type of online marketing
because you can personalize it to the people receiving it by having it show their first and
last names. You can also use it to be a direct connection between you and the people you
